![]() ![]() For example, during its last World Wide Developer Conference, Apple executives spoke of using machine learning or specific use cases, rather than GPT-like chatbot integrations. ![]() Where Microsoft, Google and Amazon have fully embraced foundation model AI, Apple has been relatively cautious about its rollout, barely mentioning the technology. This has in turn prompted increased regulatory scrutiny and legal challenges from content creators over copyright concerns. Since the launch of ChatGPT by Microsoft-funded OpenAI in November last year, some of the world’s largest companies have pivoted to make generative AI a key part of their strategy, products and business plans. Apple says it has been working on generative AI for a number of years and is examining how to safely deploy it. However, it comes as AI vendors face growing legal, technical and regulatory challenges around the use of automated systems. The latest battle is coming from Amazon-backed Anthropic, which is facing a copyright claim from Universal Music against its use of lyrics when training its Claude 2 chatbot. Apple is said to be the latest Big Tech company ready to fully embrace generative AI, and could integrate the technology in the next version of iOS. ![]()
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